Entry-level Digital Marketing & Ad Operations Specialist
Onsite, Rockford IL
Full-Time

About Us

We are a fast-growing Integrated Brand, Media & Growth Agency helping brands connect with their audiences through smart, data-driven digital campaigns. Our team partners directly with clients to execute high-impact marketing strategies across CRM, email, paid media, and more. If you’re early in your career, love working with data + creative campaigns, and want real client exposure from day one, this role is for you.

What You’ll Do

•Support the execution and optimization of digital marketing programs across paid media, CRM, marketing automation, analytics, and customer engagement channels.

•Build, launch, and manage campaigns within marketing technology platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp, and digital advertising ecosystems.

•Assist with audience segmentation, customer data management, targeting strategies, campaign deployment, and quality assurance processes across channels.

•Monitor and analyze campaign performance, develop reporting insights, support A/B testing initiatives, and identify opportunities to improve business outcomes.

•Support digital advertising operations including campaign trafficking, audience activation, measurement, attribution, and platform integrations.

•Help develop and maintain Armory815's marketing technology stack, including CRM platforms, reporting dashboards, Workamajig, campaign operations workflows, and data infrastructure.

•Assist with the development and execution of automated customer journeys, lifecycle marketing initiatives, and personalized customer experiences.

•Collaborate with strategists, account managers, analysts, and creative teams to deliver integrated marketing programs for clients.

•Contribute to best practices in reporting, attribution, audience strategy, CRM alignment, performance optimization, and marketing technology utilization.

•Gain increasing responsibility for digital media strategy, paid search, paid social, programmatic advertising, marketing analytics, and cross-channel campaign management as skills and experience grow.

What We’re Looking For

•Recent graduate (or graduating soon) in Marketing, Business, Data, or related field

•Internship, coursework, or project experience in email marketing, CRM, or digital marketing

•Strong interest in data-driven marketing and campaign performance

•Organized, detail-oriented, and comfortable managing multiple projects

•Great communication skills and willingness to learn in a fast-paced environment

Tech & Skills (Big Plus)

•Familiarity with marketing technology, CRM, advertising, and marketing automation platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp, Google Ads, Meta Ads Manager, or similar platforms.

•Understanding of digital advertising fundamentals, including audience targeting, campaign setup, tracking, attribution, and performance measurement.

•Experience working with campaign analytics, dashboards, reporting tools, and marketing data.

•Knowledge of how marketing platforms, customer databases, websites, and advertising technologies integrate to support campaign execution and measurement.

•Strong Excel or Google Sheets skills and comfort working with data.

•Exposure to marketing analytics, SQL, JavaScript, APIs, tagging, data visualization, or marketing technology integrations is a plus.

•Basic HTML/CSS experience for email deployment, landing pages, or troubleshooting.

•Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.

Why Join Us

•Startup environment with real ownership early on

•Hands-on experience with top-tier marketing tools

•Work directly on client campaigns across multiple industries

•Learn fast, grow fast with mentorship and training

•Opportunity to build both technical and marketing skills

Compensation

Entry level salary range: $42,000 - $52,000 annually

Benefits

We offer a competitive benefits package for full-time employees, including medical, dental, and vision insurance, along with paid time off.

About Armory815

Armory815 is a dynamic, fast-growing advertising agency located in downtown Rockford, Illinois. Our work reflects a commitment to heritage, community, and measurable performance. We value clarity, discipline, and thoughtful execution in every engagement.

To Apply

Send your resume and a brief cover letter telling us why Armory815 is the right next chapter for you to:

Janet Platcow, Founding Partner Armory815
821 First Avenue, Rockford, IL 61104
janet.platcow@armory815.com
www.armory815.com